THE CLIENT:

Cabelas.com

THE PROJECT:

Omni-channel marketing campaign driving traffic from print to web

THE BACKGROUND:

The theme of this Kids’ Outdoor Adventure catalog was “Get Schooled in Nature.” Playful teaser headlines are sprinkled throughout the catalog to encourage your child to tap into their creative side. And the web drivers throughout the catalog encourage parents to visit the “Project for Kids’” landing page on Cabelas.com. Once they visit the project page, they can download the “how-to” instructions for each nature-inspired activity. The idea is to drive traffic to cabelas.com by offering free educational activities that parents can do with their children.

THE OUTCOME:

A 20% bump in traffic to the landing page, plus an 8% YOY Kids’ Catalog sales increase

“Get schooled in nature” catalog intro

The natural world is your child’s playground, and it’s filled with learning opportunities waiting to be uncovered. At Cabela’s, the World’s Legendary Outfitter™, we know the importance of spending family time in the great outdoors and the welcomed opportunity it gives parents to connect with their children. We’ve livened up this catalog with eight fun-filled outdoor activities for you to engage in with your child. Look for the keywords within selected photo captions throughout the catalog. Then, go to Cabelas.com and enter the keyword in the search box at the top of the page to link to the corresponding activity. Your kids will have so much fun, they won’t even know they’re learning.