I’m a naturally curious person. I love asking questions. I want to know the who, what, where, when and why. What makes a person tick? What human problem does your product or service solve? And what’s the best way to illustrate that story with your audience?

I am a born creative. I love exploring ideas with words. I started journaling at a young age to keep pace with my running imagination. Later, I developed short stories that uncovered human truths. Eventually, it was long-form journalism that captivated me. I loved interviewing people to understand their point of view.

Later, I attended a portfolio program to become an advertising copywriter. Crafting concepts that resonated with the audience appealed to me. Three years into writing ad copy, it occurred to me that I should merge my outdoor passion with my writing craft. That led me down the road of an e-commerce copywriter with cabelas.com and sportsmansguide.com, where I successfully sold sporting goods and the outdoor lifestyle to customers near and wide.

Branding. Storytelling. Content marketing. Long-form journalism-style writing. Short, witty advertising headlines, taglines and social posts. I love it all.

I am Kathy the Copywriter. And I’m here to help you connect the dots between your brand and customer.