“Kids’ Outdoor Adventure” catalog theme with multimedia push to cabelas.com “Project for Kids’” Web presentation. Teaser headlines are sprinkled throughout the catalog to capture the child’s imagination, and to encourage parents to go online and get the “how-to” instructions for each nature-inspired activity. The idea is to drive eyes to cabelas.com by offering free educational activities that parents could share with their children.
Catalog Theme: Get Schooled in Nature
The natural world is your child’s playground, and it’s filled with learning opportunities waiting to be uncovered. At Cabela’s, the World’s Legendary Outfitter™, we know the importance of spending family time in the great outdoors and the welcomed opportunity it gives parents to connect with their children. We’ve livened up this catalog with nine fun-filled outdoor activities for you to engage in with your child. Look for the keywords within selected photo captions throughout the catalog. Then, go to Cabelas.com and enter the keyword in the search box at the top of the page to link to the corresponding activity. Your kids will have so much fun, they won’t even know they’re learning.
Catalog Activity No. 1
Webpage Driver
For step-by-step directions on how to make a pine cone birdfeeder, go to www.cabelas.com and type in the keyword: BIRDFEEDER
Downloadable Instructions
Web driver leads to the following instructions that can be downloaded by parent for free family fun. Multimedia driver also reinforces cabelas.com as the resource to go to turn to for everything outdoors.
