Women in the Outdoors

Concept: Leverage Cabela’s Women’s Pro-Staff Members

One of my greatest passions as an outdoor writer is leveraging the under-served women’s market. Yes, there are plenty of options to choose from in terms of casual wear and accessories, but for those who choose to hunt and fish … the market hasn’t quite caught up. 

As an added-value service to our internal purchasers, I keep abreast of marketing numbers to prove the need to service this market. I am happy to declare that I am seeing positive growth in the population, and available gear to outdoors women. That being said, there is still work to be done. 

One positive step toward reaching this goal was this concept of leveraging the impressive outdoor resume of Cabela’s pro-staff representatives. Six women were featured in our clothing catalog as examples of what can be achieved despite a couple minor roadblocks. 

Because each of these women has an impressive outdoor résumé, and each is well respected in their circles, I did due diligence in making sure the biographies highlighted their accomplishments with stories that matched their ambitions.

WOMEN’S CATALOG CONCEPT INTRO:

CABELA’S PRO-STAFF MEMBER BIOGRAPHIES

(click thumbnail to view each biography)