Client: Cabela’s
Project Theme: Get Schooled In Nature
Project Description: We created a “Get Schooled In Nature” theme within the “Kids’ Outdoor Adventure” catalog. The idea was to drive eyes to cabelas.com by offering free educational activities that parents could do with their children. Teaser headlines were sprinkled throughout the catalog, followed by directions for parents to go online to Cabelas.com to download each nature-inspired activity.
Catalog Intro
The natural world is your child’s playground, and it’s filled with learning opportunities waiting to be uncovered. At Cabela’s, the World’s Legendary Outfitter™, we know the importance of spending family time in the great outdoors and the welcomed opportunity it gives parents to connect with their children. We’ve livened up this catalog with nine fun-filled outdoor activities for you to engage in with your child. Look for the keywords within selected photo captions throughout the catalog. Then, go to Cabelas.com and enter the keyword in the search box at the top of the page to link to the corresponding activity. Your
kids will have so much fun, they won’t even know they’re learning.