Outdoor Activities for Kids’

Client: Cabela’s
Project Theme: Get Schooled In Nature
Project Description: We created a “Get Schooled In Nature” theme within the “Kids’ Outdoor Adventure” catalog. The idea was to drive eyes to cabelas.com by offering free educational activities that parents could do with their children. Teaser headlines were sprinkled throughout the catalog, followed by directions for parents to go online to Cabelas.com to download each nature-inspired activity.

Catalog Intro

The natural world is your child’s playground, and it’s filled with learning opportunities waiting to be uncovered. At Cabela’s, the World’s Legendary Outfitter™, we know the importance of spending family time in the great outdoors and the welcomed opportunity it gives parents to connect with their children. We’ve livened up this catalog with nine fun-filled outdoor activities for you to engage in with your child. Look for the keywords within selected photo captions throughout the catalog. Then, go to Cabelas.com and enter the keyword in the search box at the top of the page to link to the corresponding activity. Your
kids will have so much fun, they won’t even know they’re learning.

Reap what you sow

Grow your own bean tepee

Invite a feathered friend over to dinner

How to make a pine cone bird feeder

Take a walk on the wild side

Go on a bug scavenger hunt

They check in, but can never check out!

How to make a minnow motel

When it rains, see how much it pours

Make your own rain gauge

Gaze deeply into the stars

Tips for successful stargazing

Welome a toad into your home sweet toad abode

How to make a house for a toad

See which way the wind is blowing

How to make a ribbon windsock

Get down to work

Let’s build a worm farm

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