MAN LAW BBQ Tools & Grilling Accessories

A brand manifesto unites an audience around a common theme or greater purpose. The MAN LAW® Manifesto encapsulates the need to provide for one’s family. It’s survival instincts + pure precision of an engineer + craft of a culinary artist.

I used the MAN LAW® Manifesto (provided by the vendor) as inspiration when crafting copy for several MAN LAW® products.

The tone of voice I carry throughout the descriptions? Seriousness shaking hands with irreverence. Here’s how I applied the above Manifesto to my product descriptions.

YETI is another stellar example of a brand with a distinct voice. I drew inspiration from the YETI dealer workbooks to craft the following product descriptions. You’ll see a little storytelling of adventures far and wide combined with spunky grit about the toughness of these products. And not to mention, I also had to consider the audience for these products, which is hunters, fishermen and tradesmen.

YETI Products